Swedish financial aid has gone from sending money to doing projects that will be beneficial for the country that is in need of help. This is where Soft Touch comes in. We have, for some time, been looking into buying more from Pakistan, but in many places the factories are not up to modern standards. After some research we find two factories willing to change and try something new. SIDA and Soft Touch can, in 2005, start a project together.
SIDA is giving financial contributions and Soft Touch is helping with the transfer of knowledge. During the years to come, there will be many trips to Pakistan and endless meetings. How should a factory use patterns in the best way? Which is the best way to produce and how to ensure that the quality is stable?
When our project is finished from our side, more than a thousand people have new jobs, families will survive and new skills have been learnt.
We change our production location of P-209 from China to Pakistan, from pig skin to goat leather, and today we buy around a million pairs per year, of this model alone.
I look back with pride at what we did together. In a small way we helped to change the world for the better. There is a lot to do for companies who wish to help.
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