It is 1992 and the financial crisis has hit the world. Interest rates are going sky high and times are crazy. People are losing their jobs, companies go bankrupt and there is a sense of hopelessness everywhere. The Bank of Sweden is increasing the daily interest rate faster than lightning and we have days when it reaches 500%. Most of us are not prepared for this.
Do you recognize the scenario? Little did we know that crises like this would come in different forms many times for the years to come. Just look at us now in the midst of the corona crisis. The words sound familiar.
In 1992 our company had become bigger and we bought our first property. A small one in a decent location, but still our own. At the same time my wife and I bought our first house as well. The interest rate was almost 14%. In a few months we were going to get our first child.
How did we dare? Well the products we sold and still sell were consumable goods, so the companies came back to buy. Safety regulations in Sweden were on our side, PPE was important for all companies. We were only a few staff and we worked together as a team and came out happily on the other side. We have done it once and will do it every time it is necessary!
Inga kommentarer:
Skicka en kommentar