With four people working together we can sit down and just throw ideas at each other. It is amazing how many good suggestions we get. We realize that we are too few to travel all over Sweden so we need to come up with an idea how to get the customers attention and get them to buy bigger quantities. What to do?
The most popular glove at this time is the 88 PASA. Everyone is buying it. How about sending a sample to everyone we want as a customer and offer them a try of the glove at a really good price? We never knew how well this would turn out.
This was quite a new thing in the early 90's and a lot of customers started calling us, wanting to buy gloves from this small but innovative company. Now it was time for step 2: To be able to buy the gloves to send to our new customers. Time to call my friends in China and Hongkong to see what we could do. Time for more travelling to Asia.
We were not too well prepared back then. Just happy and wanting to work hard for what we wanted. Still a lot to learn!

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