fredag 27 november 2020

Taking a bigger bite than we can chew (41)

We have now reached the year of 2002 and we are still celebrating our success. Still young and hungry wanting more, we decide that only gloves is not enough. Little do we know that this idea will make us suffer for years to come.

As a pioneer we start a portal for all you need regarding workwear. We are talking gloves, shoes, workwear and every type of protection. This will be big. Our customers now only need to go to one place to buy all that they need.

What we didn't realize then, almost twenty years ago, was that it is very hard to be good at everything. How could we imagine that we, all of a sudden, would know everything about shoes, clothes and the rest?

The lesson came down hard. It took us around eight to ten years to realize that it was all a big mistake and it cost us a lot.

For everyone out there starting your own business: Make sure that you know your products and don't get too greedy. Now we are back, strong again, but it took a few years.

What we learnt? Stay with that you really know and do it as well as you can!




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